Marketing research is the collection and analysis of data and insights about customers, competitors, and the market to inform a business’s decisions and strategy. It helps companies understand their customer needs.
Your Friend Is Developing A Marketing Plan For Her New Business. What Should She Put In This Plan?
A good marketing plan should include target market analysis, budgeting, an overview of the competition, and clear objectives for messaging and promotion. It should also consider the various channels and strategies available to reach her target customers.