Your Friend Is Developing A Marketing Plan For Her New Business. What Should She Put In This Plan?

Are you excited for your friend as she embarks on her entrepreneurial journey of starting a new business? It’s a daunting task for any initiate, so if you want to help her navigate her approach successfully, you should ensure that she includes all the key aspects in her marketing plan. To ease the process and provide her with useful tips, this article will summarize the most necessary elements of a marketing plan that your friend should keep in mind.
Your Friend Is Developing A Marketing Plan For Her New Business. What Should She Put In This Plan?

In this article:

1. Assessing the Current Market

Before investing in any sector, it is important to properly assess the current market. Knowing the overall trends and identifying the opportunities in the sector can help investors decide whether a specific sector is right for them. Below, we outline several steps to take in .

Research the Market:
The most important step in is to research the sector you are interested in investing in. Learn as much as you can about the sector by reading industry reports, news articles, economic forecasts, and more. This will help you get a better understanding of the sector’s overall health, current trends, and future prospects.

Identify the Risks:
It is essential to weigh the potential risks and rewards associated with investing in the sector. Consider all the potential risks associated with the investments, such as financial loss, legal dangers, and the potential for fraud or manipulation of the market.

Analyze the Performance:
The performance of the sector over the past few years should be analyzed to get an idea of potential growth. Factors such as market conditions, macroeconomic indicators, and industry-specific events should be taken into consideration.

Examine the Regulatory Environment:
Understanding the overall regulatory environment is crucial. For example, new regulations in the U.S. may make it more difficult for investors to access certain parts of the market. Additionally, new tax laws can have a big impact on investing in the sector.

Check Industry Trends:
It is important to stay abreast of the current trends in the sector. Look at the competition, changes in consumer demand, technological developments, and any potential opportunities or threats that could affect the sector.

Talk to Industry Experts:
Speaking with experts and experienced investors in the sector can help provide valuable insight. They can provide in-depth knowledge about the sector and may even be able to provide investment recommendations.
1. Assessing the Current Market

2. Analyzing Your Audience

Research Your Audience

The first step in is to research who they are and what they care about. To do this, think about who they are as a whole. Who are the people that make up your target audience? What information do you have on them, such as their demographics and interests? Having this data can help you better understand them and craft content that resonates with them.

You can also look at the behaviors and activities of your target audience to get a better sense of who they are. What social media platforms do they use? What websites do they visit? Are they active in particular forums? Knowing this can help you understand how your audience interacts with content.

Evaluate Your Content

Once you have a better understanding of who your audience is, you can evaluate your current content to see if it resonates with them. What type of content does your target audience typically interact with? What topics tend to draw their attention? Answering these questions can give you insight into whether or not your content strategy is successful or if there is room for improvement.

Fine-Tune Your Content

Once you have identified any potential weaknesses or issues in your current content strategy, you can start fine-tuning it. Content should be tailored to the needs of your target audience, so focus on creating content that speaks to their interests and addresses their pain points.

You may also need to adjust the style and format of your content. For example, if your audience tends to engage more with visuals, then focus on using more images and videos in your content.

Engage Your Audience

Finally, it’s important to engage with your audience directly. If possible, conduct surveys with the members of your target audience to get further feedback on their experience with your content. Clearly communicating with your audience will help you identify their needs and wants, which you can then use to further refine your content.

  • Research your audience
  • Evaluate your content
  • Fine-tune your content
  • Engage your audience

2. Analyzing Your Audience

3. Setting SMART Goals

It’s not enough to just say that you’d like to achieve something – will help you to create a fulfilling strategy and stick to it.

SMART is an acronym that stands for Specific, Measurable, Achievable, Relevant, and Time-bound. Each of these components ensures that you are creating clear and achievable objectives.

  • Specific: Before you define your goal, make sure that it is well-defined and clearly articulated. Beware of overcomplicating, and be precise.
  • Measurable: If you can measure a goal, you can chart your progress and track your success. Create milestones for yourself.
  • Achievable: If you can’t reach your goals, there’s no point in setting them. Know what resources you have and project realistic expectations.
  • Relevant: How does your goal fit into your overall strategy? Consider what you have, what you want, and how the goal will help you get there.
  • Time-bound: Establish how long you expect it will take to achieve each goal. Setting a timeline will keep you accountable.

Creating and utilizing SMART goals can help you stay on track and keep your motivation high. It will help you to stay focused and adjust when necessary. Undoubtedly, you will find yourself taking more efficient and sensible steps to achieving your aspirations.

It is important to note that SMART goals should also be evaluated and update regularly. Staying in-tune to your own priorities and progress can help you adopt an effective and workable strategy.

If you are new to SMART goals, you may find it helpful to create a worksheet with all of the elements. This will help you clarify your objectives or redesigned plans when it comes to achieving your goals.

3. Setting SMART Goals

4. Outlining Your Objectives

Defining Goals:

The key to successful project planning is to define clear and measurable objectives. Objectives give your project a destination, enabling you to create realistic plans and measure progress. Before attempting to outline your objectives, ask yourself: What is the overall purpose of the project? What do you want to achieve?

Once you have identified the answer to these questions, you can start outlining the necessary objectives. It is important to note that objectives are not necessarily ‘goals’. An objective is an immediate step in working towards the goal.

Listing Objectives:

You should aim to list five to seven objectives for your project. Here are some tips for creating focused objectives:

  • Keep it simple and precise.
  • Clearly define the actions, tasks, or results that need to be completed.
  • Set a timeline and assign responsibility.
  • Make sure each objective is achievable.

It is also essential to consider how each objective will be assessed. By defining when and how each objective will be measured, you can provide your team with clear expectations.

Developing Workflows:

Your objectives should then be broken down into a series of workflows, outlining the necessary steps to complete each task. This can include identifying materials, resources, and personnel needed, and creating a timeline of expected timelines. Each workflow should include the following:

  • Name of the workflow.
  • The status of the task.
  • Description of activities or tasks.
  • Description of milestone achievements.
  • Responsible individual.
  • Timeframe for completion.

By documenting your processes, you can ensure that each task is completed according to the expected timeline.

Monitoring Objectives:

The success of your project is dependent on consistent review and assessment. You should frequently review each objective to ensure it is completed according to the proposed timeline. If an objective is delayed or requires additional resources, it is important to note this in your workflow. It is also essential to review which objectives need to be revised or removed if the overall goal of the project shifts.

By actively monitoring your workflows and objectives, you can ensure the success of your project.
4. Outlining Your Objectives

5. Determining Your Brand Identity

Your brand’s identity is not something you can just come up with on the spot and call it a day. It takes careful consideration and deliberation. Here are five steps you can take to help you determine your brand’s identity in the most effective way possible.

Start with a SWOT Analysis. A SWOT analysis stands for: strengths, weaknesses, opportunities, and threats. SWOT analyses are one of the best ways to identify your brand’s strengths and weaknesses and create a foundation on which you can build a strong identity. By taking a look at the overall market and your competition, you’ll be able to figure out the biggest opportunities and threats that you may encounter. Once you have identified and analyzed the potential strengths, weaknesses, opportunities, and threats, you’ll be ready to develop your brand identity.

Define Your Customer. A key factor in is defining your ideal customer. Who are they? What do they need from your brand? How can you provide the best product or service to meet their needs? Understanding your customer on a deeper level will enable you to create a brand identity that resonates with them.

Research Your Competitors. Once you have a clear understanding of your ideal customer and the opportunities and threats that the market presents, you can begin researching your competitors. By taking a look at your competition, you’ll be able to identify the areas where you have a competitive advantage. You can also learn from their mistakes and gain insight into what works and what doesn’t in the current market.

Create a Unique Brand Voice. What makes your brand stand out from the rest? How can you ensure that your message resonates with your customers? One of the best ways to create a unique brand identity is to establish a distinct company voice. A unique brand voice is the perfect way to differentiate yourself and make sure your customers recognize your brand.

Find Your Brand’s Visuals. The visuals you use are an important aspect of your brand identity. A cohesive visual identity can go a long way in creating familiarity and instilling confidence in your brand. When selecting visuals, consider the following:

  • Colors
  • Typography
  • Images
  • Logo

When done correctly, visuals can be one of the most powerful tools in your brand’s identity. Having a strong visual identity creates recognition and allows customers to easily identify your brand.

If done properly, these five steps can help you determine the perfect brand identity for your business. With a little bit of effort and research, you can create a brand identity that will resonate with your ideal customer and stand the test of time.

5. Determining Your Brand Identity

6. Crafting Your Brand Message

Deciding on Your Message

Crafting an effective and attention-grabbing brand message that appeals to your target audience is essential for building loyalty and trust. Your message should be easily understandable yet informative, highlighting the unique qualities of your brand over your competitors. An effective message should be focused on how your product or service solves a problem or provides an opportunity.

Developing Your Brand Language

Your brand language refers to the type of language you use when conveying your message. This can include any combination of copy, visuals, fonts, and other visual elements. Choosing the right brand language can be the difference between a successful message and one that fails to resonate with your audience. Think about the type of language and tone that your customers will best respond to, and use it to create an emotional connection.

Creating a Logo

A logo is a powerful tool for visual communication and helps people recognize your brand in a snap. Be sure to do your research and explore various design elements to create something that is visually pleasing and memorable. Your logo should have a strong concept, clear vision, and embody the values of your brand.

Developing Your Brand Tone and Voice

Your tone and voice should be consistent across all of your brand touchpoints. A strong brand voice can create an emotional connection with your customers and be integral to your brand’s success. Consider what values your brand anticipates to your customers, then convey these through your tone and voice.

Creating Your Brand Visuals

  • Choose high-quality images to create a professional look.
  • Include vivid colors to make your visuals stand out.
  • Experiment with different shapes and sizes.
  • Use visuals to best communicate your message.

Testing Your Message

Once your brand message is complete, it’s important to test it with your target audience to get a better understanding of how it is resonating. You can use focus groups or other methods of testing to ensure that your message is persuasive and impactful. Gather feedback from your customers and use it to make changes or tweak your message if need be.

6. Crafting Your Brand Message

7. Planning Your Content Strategy

Content strategy planning is an important and necessary step for any website’s success. It helps you create an organized and effective plan of action that will guide your website’s growth. A content strategy should include topics, types of content, objectives, and strategies for achieving those objectives. Here are seven steps for .

1. Identify Your Audience: Knowing who your audience is and what they’re interested in is an essential first step in creating a content strategy. Doing research into potential audiences and customers is a great way to find out what kind of content to create.

2. Determine Your Objectives:Once you have a better understanding of your audience, identify what your organization or company’s objectives are for the content you create. This will help you create content that aligns with those goals and objectives.

3. Choose Topics:An effective content strategy plan must include topics. Brainstorm ideas regarding topics and do research into what those topics might be. This will help you decide what kind of content to create.

4. Select Format:Once you know your topics, determine the format/medium of the content you will create. You could create blog posts, videos, podcasts, e-books, social media campaigns, webinars, etc.

5. Create an Editorial Calendar:An editorial calendar is a great way to plan your content. It should include the topics, dates, titles, and other information such as keywords or resources. It should also include details about how the content will be promoted.

6. Set Goals:Setting goals is a great way to measure the success of your content. Goals could be based on views, likes, shares, or other metrics depending on your content and objectives.

7. Monitor and Adjust:Monitoring your content and adjusting as needed is an essential part of any content strategy. Use analytics and other information to determine which pieces of content are working and which ones are not, and adjust the plan accordingly.

7. Planning Your Content Strategy

8. Selecting Your Channels

Once you’ve figured out your target audience, it’s time to start thinking about which specific channels you’ll use to reach them. Understanding the type of content that works on each channel, the optimal publishing frequency and any other specifics will help you ensure a successful campaign. Research the platforms available and decide which ones are the most appropriate for you. Here are some things to bear in mind when selecting the right channels:

  1. Relevance: Is the channel relevant to your target audience and your brand/products? Does it offer any unique features that give you an edge?
  2. Engagement: Is the platform being actively used by your target audience? If so, how often? Are they engaging with other brands?
  3. Advertising Options: Is the platform open to advertising campaigns? If yes, are there any additional options or restrictions you should be aware of?
  4. Content Types: What types of content are allowed on the platform? Does it support audio/video? What type of visuals do you need?
  5. Budget: What is the cost associated with running a campaign on the platform? Is the cost worth the potential return?

Another thing to consider is the number of channels you will use. Finding the right balance between focus and reach is important. An excessive amount of channels may dilute your budget and make it difficult to manage. However, trying out different channels and optimizing your content according to how your audience responds is an important part of the process.

You may also want to think about whether you’ll use paid or organic strategies, or a combination of both. Organic strategies involve sharing your content through channels like social media, forums and blogs, and don’t require any budget. However, their reach is typically much smaller than with paid strategies.

Paid strategies involve advertising through specific channels, like Facebook or Google Ads, where you can target your desired audience with a budget and measure your return. Both types of strategies have their advantages, so it’s important to understand which one will work best for your goals.

Whichever channels you decide to focus on, keep in mind that you’ll need to be consistent in your approach. You cannot expect to launch an ad campaign one day and then forget about it the next. Once you commit to a channel, you must take the necessary steps to ensure you’re providing a consistent and compelling message.

8. Selecting Your Channels

9. Establishing a Budget

Setting up a budget is essential if you want to manage your finances in the smartest way. The first step is to decide what your financial goals are. Knowing what you want to achieve will help you determine how much money you need to set aside each month.

Once you have this number in mind, the next step is to figure out the best way to allocate your resources. It’s important to prioritize your expenses and create a list of what takes priority and needs to be paid first. Depending on your goals and lifestyle, this might include rent, groceries, transportation, loan payments, and so on.

Make sure you’re also taking into consideration the “hidden costs” that come along with certain expenses. For example, if you rent your home, there might be additional fees for maintenance or utilities that need to be built into the budget. If you own a car, factor in the cost of insurance, gas, and other related charges.

Then you can start adjusting your budget for different kinds of spending. Think about all the money you need to spend on things like entertainment, travel, gifts, and so on. Make sure to create a reasonable balance between necessary, priority expenses and ones that are deemed “extras.”

Be mindful of discretionary spending. Are there certain items or services you can do without or can buy on sale? Finding money-saving strategies for non-essentials can make a big difference in your budget.

Keep in mind that a budget is a working tool and you should expect to make adjustments as your financial situation and goals shift. Try to remain curious when monitoring your budget and ask yourself if there are changes you can make to relieve financial stress and increase your savings.
9. Establishing a Budget

10. Creating a Tracking Plan

If you’re serious about achieving your goals, having an effective tracking plan is crucial. This plan allows you to measure and monitor any progress you make, so that you can stay focused and avoid getting off track. Here’s how to set up a tracking plan for your goals:

  • Be clear about what you want to achieve: Define what success means to you and come up with clear, measurable goals. These should be Specific, Measurable, Achievable, Relevant, and Time-bound (SMART).
  • Create benchmarks: Working towards your goal can be daunting if you don’t have any milestones to break it up. Devise smaller goals along the way that you can tick off as soon as they’re completed – this will help to motivate you.
  • Get feedback: Keep a track of your progress by regularly seeking out feedback from people such as colleagues, friends, and family. They can give you valuable insights about what you did right and where you can improve.
  • Set up reminders for yourself: You won’t be able to stay focused and on top of your goal without regular reminders. Put reminders in your calendar, or set up notifications on your phone to remind you to review your progress and make sure you’re staying on track.
  • Identify potential road blocks: Once you’ve identified your goals and benchmarks, consider potential road blocks. Anticipating problems before they arise and coming up with solutions can help you stay one step ahead of any potential issues.
  • Revise your plan as necessary: Life can get busy, so it’s important to be flexible. Adapt your tracking plan so you can fit it into your life. Don’t be afraid to reassess and regroup if you need to – this will help keep you motivated and accountable.

It’s easy to lose motivation when you’re working towards something, so tracking your progress and staying accountable is key. Take the time to create and review a tracking plan for your goals and you’ll be one step closer to success.

11. Developing Your Launch

Develop Your Launch Plan

You’ve put in a lot of work getting up to this point so now it’s time to start planning the launch. Here are some tips to make sure your launch is as successful and well-received as possible.

  • Determine the date of your launch. Make sure to leave yourself enough time to promote and do any additional work that’s needed, but don’t give yourself too much time. Too much time can diminish the excitement around your launch.
  • Know your audience. Understand what makes them tick and what will motivate them to purchase your product. Think of innovative ways to reach them in the lead-up to your launch.
  • Devise a promotional strategy. Plan out how you will let everyone know about your launch. Consider using email, social media, press releases, etc.
  • Create a budget. Determine how much money you are willing to spend on promotion and other launch costs such as website design, printing, and advertising.

Don’t forget to create a post-launch strategy as well. What will you do after the launch is over? Map out how you’ll continue to promote your product or service and make sure you sustain interest.

You’ll also want to create an after-launch survey. This is a valuable tool that can help you obtain feedback from customers and identify areas for improvement.

Lastly, develop a plan for responding to feedback. It is inevitable that you will receive criticism and that’s okay. However, it’s important that you respond to it in a timely and professional manner.

12. Measuring and Refining Your Plan

Once you have completed your goals and objectives, it is important to measure their progress and refine your plan. Consider what metrics you can use to measure your success and how regularly you’ll review them. Below are a few suggestions for keeping your plan updated:

  • Set reminders to review your plan and track progress on goals.
  • Establish and track progress with metrics that align with your goals.
  • Adjust objectives as needed when you are not meeting the desired progress.

Evaluate Resources and Resources Allocation

You also need to consider if you have the resources to reach your desired outcomes. Evaluate how many people, as well as which type of resources, are necessary to reach your goals. Can the current resources you have be better used? Can you get help from an outside firm or person?

If you need additional resources to reach your goals, explore all possible options. Creating a resource list can help you keep track of who or what can provide the assistance you need.

Adjust Timing and Other Strategies

Keep in mind that it may take longer than expected to reach some of your objectives. To avoid weeks or months of lost productivity, adjust your strategies or timing as soon as you can. Where can you cut down on the timeline and where do you need to add more time and effort? You may find that you have to adjust when you launch products or move up certain deadlines.

Finally, don’t be afraid to make changes if something doesn’t go according to plan. Flexibility is key when it comes to business planning and should be a regular part of the process.

It’s impossible for businesses in all industries to survive without understanding the latest trends in their industry or related areas. Staying ahead of the competition requires continuous effort, and leaders should be proactively researching and experimenting with new ideas. Here are a few easy ways to stay up to date and informed about the newest and greatest in your industry.

Leadership Teams Should Work Together

Gathering feedback from your team, from people outside your organization, and from industry forerunners will give you a more complete idea of the recent and upcoming trends. Setting aside meeting times to discuss promising ideas keeps everyone in the loop and informed.

Invest in Internal Training

Approaching existing work methods with a fresh perspective can be invigorating. Investing in internal training sessions and seminars can keep your team up to date and skilled in the current industry trends. Professional development is worth every penny.

Subscribing to Industry Newsletters

Recognize the experts in your industry and subscribe to their newsletters. Be sure to check the analytics to track the growth of new trends across industries, such as digital media marketing or industry-specific technology.

Joining a Professional Network

  • Social media groups
  • Industry-specific websites
  • Online forums

Can be a valuable source of information about recent trends. Keep an eye out for conversations that involve experiments with effective strategies or playful debates about prominent topics.

Networking and Conferences

Nothing beats good old face-to-face interaction. Expand your network by attending collaboration and networking events. Participulating in conferences and workshops connects you to talented professionals and business leaders.

14. Knowing When It’s Time for an Update

Staying Up to Date
Keeping your information up to date is essential. Out-of-date content can lead to errors, bias, or confusion for your readers. Knowing when it’s time for an update can help your readers trust the accuracy of the content.

To ensure that the information you provide is current and accurate, consider adhering to the following guidelines:

  • Be aware of ever-changing news in an industry or field.
  • Check sources and follow up on anything that may be outdated.
  • Include recent studies or reports that expand on the topic.
  • Check for any legal updates that may apply to the subject matter.
  • Update information about people or events that may have changed.

If there are specific topics or areas of focus that your readers should stay current on, you can also update information on a regular basis. Scheduling regular reviews of your content can help you remain diligent about information accuracy. Consider breaking up posts into manageable chunks and revisiting each topic over a period of time.

Having an editor review updates is also a great way to ensure accuracy. If you plan for regular editors to review content, this can help with continuity and accuracy of any updates.

By taking the time to update and review regularly, you can help ensure that your content is current and accurate. Providing accurate information for your readers on a regular basis will build their trust in the content you provide.

15. Working with Specialists for Expert Guidance

When discussing complex scenarios, it’s important to have expert guidance. Whether it’s tax advice or creating a will, hiring a specialist can provide invaluable insight. Thankfully, working with specialists is easier than ever.

Cost of Working with Specialists

The cost of working with a specialist varies. It depends on the specialist, the issues facing the client, and the complexity of the consultation. Knowing the cost ahead of time can help clients determine the best course of action. In many areas, specialist consultation is priced on an hourly basis. Other consultation services may offer a fixed fee.

Finding the Right Specialist

Finding the right specialist requires research. Consider the type of consultation needed, the specialist’s credentials, the rates charged, and references from other clients. It’s also important to determine if the specialist is licensed and registered in the state.

Most importantly, look for someone who is knowledgeable and well-regarded in the field. One way to do this is to read reviews for the specialist and inquire about full credentials.

Engaging a Specialist

Once the ideal specialist has been found, the client should discuss their situation and goal. Make sure the specialist is clear on the issues at hand. This will help the specialist provide the most helpful advice and guidance. It’s also important to let specialists know how much of the implementation should be handled by them.

Be sure to ask any questions the client has before signing an agreement. Get a clear understanding of what the specialist will be doing and what fees will be charged. Written agreements can help clarify the nature of the work, the consultant’s expertise, and the payment schedule.

Typical Clients

  • Businesses seeking advice
  • Professionals seeking counsel services
  • Individuals needing financial advice
  • Clients facing social security issues


Hiring a specialist to provide consultation services can be a wise decision. When seeking expert guidance, it’s important to do research, ask questions, and know the cost ahead of time. With all of these considerations in mind, clients can work with specialists confidently.

Questions & Answers

Q: What are the key elements to include in my friend’s marketing plan?

A: Your friend’s marketing plan should include an analysis of the target market, positioning and messaging, the budget, and an overall timeline. It should also include objectives and strategies for achieving them, tactics to reach the target market, and key performance indicators (KPIs) to measure success. Finally, it should also include a plan for tracking, measuring, and optimizing the plan.

Q: What information does my friend need to analyze her target market?

A: Your friend should start by researching the demographics, needs, and behaviors of her target market. She should include information such as age, gender, geographic location, and interests. Additionally, she should look into the psychographics of her target market, which assesses their interests, values, and lifestyle. Once she has gathered all this information, she should develop detailed customer profiles and personas so she knows who she is targeting with her plan.

Q: What should my friend consider when developing objectives and strategies in her plan?

A: Your friend should first identify her goals for the plan and ensure that they are SMART (specific, measurable, achievable, realistic, and timely). She should then determine the best strategies for achieving them, and think about how those strategies will help her reach her target customer. This part of the plan will require revisiting her customer profiles and personas to consider what they need and what messages will resonate with them. Additionally, her strategies should be tailored to the specific channels and tactics she will use in her plan.

Q: What should my friend think about when designing tactics for her plan?

A: Your friend should consider a variety of tactics for reaching her target audience, such as email campaigns, social media campaigns, website design and optimization, SEO, content marketing, and more. When designing these tactics, she should focus on the customer profiles and personas she has developed to ensure she is communicating with the right people in the right way. Additionally, she should think about which channels and platforms she will use to reach her target customers and how to optimize them for maximum impact.

Your friend has the potential to achieve great success if she has a good and well-thought-out marketing plan. By understanding the market that she wants to target and tailoring her unique selling point to meet their needs, your friend can create something special for her new business. With a little hard work and dedication, she can ensure that her business stands out in the crowd and is able to reach its full potential.

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