What Is Marketing

December 25, 2021

Marketing is an essential part of running a successful business. It helps you reach potential customers and create relationships with them that can eventually result in higher sales and increased profits. But what exactly is marketing? In this article, we will break down the definition of marketing and how it can help your business succeed.
What Is Marketing

In this article:

1. What Is Marketing?

Marketing is a broad term that involves various activities, all of which aim to promote a particular product or service. It includes advertising, public relations, product promotions, branding, events, and more. Most business activities, especially in a digital age, involve some form of marketing.

Advertising is a subset of marketing that seeks to call attention to a product or service. This includes traditional tactics such as radio spots, print ads, TV commercials, and online ads such as Google Ads, as well as more modern tactics such as influencer marketing.

Public Relations focuses on creating goodwill and positive sentiment for a specific brand or product. This includes press releases, online outreach, media relations, and other activities that build the institution’s reputation.

Product Promotions includes a range of activities that focus on increasing the sales of a particular product. This includes things like coupons, discounts, loyalty programs, and other types of special offers.

Branding is an overarching practice that seeks to maintain a consistent, recognizable identity for a company. This includes creating logos, slogans, and other elements that contribute to an organization’s overall brand.

Events are another tactic used to draw attention to a product or service. Events can range from small meetups to large-scale conventions or festivals.

Finally, digital marketing is a growing field that encompasses a range of activities conducted online. This includes SEO (Search Engine Optimization), email marketing, content marketing, and even social media marketing.
1. What Is Marketing?

2. The Definition of Marketing

Marketing is defined as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” In other words, marketing is the process of connecting your product or service with customers who will buy it.

At its core, marketing is about understanding customer needs and crafting solutions that solve their problems. It’s about promoting your products or services in ways that inform, persuade, and encourage them to buy. It’s about building relationships that will strengthen customer loyalty and increase customer lifetime value.

To breakdown marketing into smaller parts, here are some of its components:

  • Market research and analysis
  • Advertising
  • Public relations
  • Branding
  • Design
  • Copywriting
  • Sales
  • Customer service

At the same time, the function of marketing goes beyond finding the right customers and crafting effective messages. It also requires developing the distribution needed to reach and serve customers. This means maintaining and analyzing marketing data and metrics, and continually evaluating and optimizing the effectiveness of marketing activities.

It’s important to remember that marketing is not just a one-time event. It’s a continuous process of customer understanding, engagement, and feedback loop. As long as there are businesses and products, marketers will exist to help them grow and succeed.

2. The Definition of Marketing

3. Types of Marketing

As a business owner, there are a variety of methods you can use to attract customers and keep them engaged. Different can be used to amplify your brand’s reach, ultimately driving more revenue. Here are some of the most popular :

Search Engine Optimization (SEO) – SEO involves optimizing your website content to appear higher in search engine results. Through deep keyword research and optimization, you can ensure your website and digital content appear at the top of the list when customers search for your products or services.

Content Marketing – Content marketing is a strategy where businesses create and share high-value content to engage their customers. With content marketing, you can share blog posts, articles, infographics, videos, and so much more. The beauty of content marketing is that you can use it to target different stages of the customer journey, aiming your content at the right audience.

Social Media Marketing – Social media is the perfect platform for businesses to share content, engage their customers, and build relationships with customers and potential leads. You can use social media to post interesting pictures, stories, and videos related to your brand, as well as run campaigns to get more visibility and reach.

Email Marketing – Email marketing is a powerful tool for connecting with customers. This type of marketing involves sending emails to nurture leads and turn them into buyers. With email campaigns, you can target leads and customers with relevant offers or content to keep them engaged with your business.

Pay-Per-Click Advertising (PPC) – PPC is a method of digital advertising where businesses pay to have their ad displayed on search engine results pages (SERPs). This type of advertising is highly effective because it can drive leads to your website in a short amount of time.

Affiliate Marketing – Affiliate marketing is a model where businesses pay people or companies (affiliates) to market their product or service. Through affiliate marketing, businesses can gain more visibility and reach a wider audience.

3. Types of Marketing

4. The Importance of Marketing

Marketing plays a crucial role in any business, from understanding customers’ needs to reaching growth goals. Here are some key points to keep in mind:

  • Understanding customer needs – Businesses have to get to know their customers’ needs in order to create effective products and services. Market research is essential, as it helps you to get a better idea of what customers are looking for, what trends might be available and so on.
  • Creating a brand voice – Your brand needs to have an identity that stands out from the competition, capturing customers’ attention and providing something that is unique. This is important for building customer loyalty, as well as attracting potential new customers.
  • Positioning the product or service – Once you have identified what your customers need, you need to position your product or service in the most effective way, based on your target market and the competition in the space. This will help to ensure that you’re creating awareness and reaching the right people.
  • Advertising and promotion – Advertising and promotion are key aspects of marketing. You have to make sure that your target market is aware of your product or service and understands what it is that you’re offering.
  • Customer experience – It’s important to ensure that your customers have a good experience when interacting with your business, from the moment they encounter your marketing materials all the way through to after-sales service.
  • Social media – Social media is a great way to connect with customers and build relationships. It’s also an efficient way to keep customers updated on new products and services, as well as any special offers or promotions.

Marketing is an essential component of any business, as it helps to build brand awareness, position products and services in the market, create a positive customer experience and ultimately help businesses to reach their growth goals.

It is important to invest in a comprehensive marketing strategy and create a team that focuses on marketing activities. This will ensure that you have a clear understanding of your target market, and the right channels to reach them.

With a well-crafted and well-executed marketing strategy, businesses have more potential to grow and become successful.

4. The Importance of Marketing

5. The Benefits of Good Marketing Strategies

1. Improved Brand Recognition
Good marketing strategies are a great way to get the word out about your business and build brand recognition. By investing in marketing, you can create an image to your consumers that reflects the value that your business provides. A strong brand image can lead to more customers, increased sales, and better customer loyalty.

2. Better Focused Targeting
One of the best benefits of good marketing strategies is that you can use them to target specific audiences. With the right approach, you can reach out to potential customers who are likely to be interested in your products or services. This makes it easier for you to reach out to the right customers, leading to more sales and a higher return on investment.

3. Increased Revenue and Profits
With focused targeting, you can generate more revenue and profits. By targeting the right people, you’re more likely to convert these customers into paying customers. With the right marketing strategies, you can generate more sales, resulting in increased revenue and profits.

4. Reduced Marketing Costs
By investing in good marketing strategies, you can reduce marketing costs. You can focus your marketing efforts on targeted audiences, reducing the amount you spend on marketing campaigns. This can save you time and money, allowing you to focus your resources on other areas of the business.

5. Enhanced Customer Relationships
Good marketing strategies can also help you build better customer relationships. You can use marketing campaigns to engage with your customers, which can make them more loyal and more likely to purchase from your business in the future. This will lead to increased customer satisfaction and loyalty, boosting your ability to retain and acquire customers for the long-term.

6. Improved Competitiveness
Finally, good marketing strategies can give your business a competitive edge. By being able to reach out to the right people with the right message, you can stand out from your competition. This means customers are more likely to choose you over other businesses, leading to increased sales and profits.

5. The Benefits of Good Marketing Strategies

6. Different Approaches to Marketing

Marketers can choose from a wide variety of approaches when trying to reach a desired audience. Here are the six most commonly used marketing approaches:

1. Traditional Advertising

Traditional advertising is still a popular and effective approach to marketing. This method includes TV commercials, newspaper and magazine ads, billboards, direct mail campaigns, and radio commercials. While it can be costly to reach a wide audience, traditional advertising can be effective for building and maintaining brand awareness.

2. Digital Advertising

Digital advertising is quickly becoming the go-to approach for marketers, as it offers a wide variety of channels and tools, including social media, email campaigns, display ads, and pay-per-click (PPC) ads. It also allows marketers to target specific audiences and get better data results than with traditional advertising.

3. Content Marketing

Content marketing is a form of marketing that involves creating, publishing, and distributing content to a specific audience. Such content can include blog posts, videos, podcasts, infographics, and more. The goal of content marketing is to increase brand awareness, drive traffic to a website, and ultimately generate leads and sales.

4. Influencer Marketing

Influencer marketing involves partnering with influencers to promote your brand and products. Influencers have large followings and a strong influence over their audiences. An influencer can be anyone from a celebrity to an industry subject matter expert to a blogger. When done properly, this type of marketing can reach a large number of people and create long-term relationships with them.

5. Experiential Marketing

Experiential marketing is a strategy that involves creating unique experiences for customers that draw them in and create a lasting impression. It could include anything from hosting a big product launch event or creating a virtual reality experience at a tradeshow. The goal of experiential marketing is to create an emotional connection with customers and give them a reason to remember your brand.

6. Social Media Marketing

Social media marketing allows brands to engage with potential customers and build relationships with them. It also allows brands to understand their target audience better and see what resonates with them. With the right content and the right approach, social media can be an effective way of getting more visibility, increasing brand awareness and driving qualified leads.

6. Different Approaches to Marketing

7. Steps to Developing a Marketing Strategy

1. Define Your Goals

An effective marketing strategy is dependent on clear, measurable objectives. Take the time to define what success looks like for your business and by when you want to achieve it. These can be both long and short-term objectives.

2. Study Your Target Market and Competitors

Before creating your strategy, research the market, industry, and competitive landscape. Understand what customers of your product or service are looking for, what drives them and what motivates them.

3. Analyze Your Strengths and Weaknesses

Identify and analyze both the strengths and weaknesses of your organization. What advantages does your business have that competitors don’t? And what internal obstacles could interfere with your business achieving its objectives?

4. Select Your Channels

Pick the channels you plan to use to reach the target customers. Think about where they are likely to spend most of their time online, where their behavior patterns indicate they are, and what channels deliver the most successful campaigns for other businesses targeting the same demographic.

5. Design Your Campaigns

Brainstorm ideas for campaigns and determine how you plan to measure success. What tactics will you use to engage customers? How often will you communicate with them?

6. Plan Your Budget

Work out your financials and the resources available to you, such as in-house marketing personnel, agencies, and tools.

7. Monitor Performance and Adapt

Analyze results against your KPIs. Adapt your strategy based on learnings and make changes as needed. Monitor the performance of the campaigns on a regular basis to ensure goals and targets are met.
7. Steps to Developing a Marketing Strategy

8. Using Analytics to Monitor Progress

Once you’ve got a website and content up-and-running, it’s important to monitor progress to determine if strategies are effective. Having an understanding of website analytics is the key to making informed decisions and achieving success.

Analytic tools such as Google Analytics and Adobe Analytics are essential for capturing and understanding user behaviour on your website. Such tools provide a range of metrics that can help build a clearer picture of how users interact with your website. Here are some of the most valuable analytics to monitor:

  • Website visits: How many visits are you getting? What pages are most popular? How often are people returning?
  • Traffic sources: Where is your website traffic coming from? This allows you to further evaluate your marketing strategies.
  • Geo-location: How many visits are coming from which country? Is there an audience that you can target in more depth?
  • Search engine performance: Which keywords are most successful? How successful are your backlinks?
  • Time spent on website: How long are users’ visits? Are they staying on a page for too short or too long?

In addition to these, there are more highly-detailed metrics that can give you further insight. It is important to understand that website numbers, such as conversions or page views, are not absolute. It is necessary to take into account external factors, such as industry trends, to make sense of a website’s performance.

When it comes to monitoring progress, you should not be constantly pouring over data. It’s important to use analytics as just one part of your progress testing. This means using analytics in combination with A/B tests, surveys, user feedback and more. This ensures different perspectives to analyse and more data to draw conclusions.

Overall, website analytics gives an affordable and efficient way to gain insight into your website’s performance in order to make critical decisions and inform strategies. Make sure that you have the right tools in place to track progress and don’t forget to combine analytics with other testing to get a more accurate view.

8. Using Analytics to Monitor Progress

9. Content Marketing Explained

Content Marketing is a marketing strategy that focuses on creating and distributing valuable content to a target audience to drive consumer engagement. It focuses on using content to bring attention to your business, educate potential customers, and convince them to take action.

Types of Content

  • Articles
  • Videos
  • Infographics
  • Webinars
  • Surveys
  • Case studies
  • Interviews
  • Podcasts

Content Marketing can be used to create brand awareness, establish thought leadership, engage customers, and increase website traffic. It can also be used to build relationships with potential customers and convert them into loyal customers.

Content Marketing Strategy
When creating a content marketing strategy, it is important to consider your target audience, objectives, and goals for each piece of content. It is also important to have content that is engaging and relevant to your target audience.

Creating Engaging Content
Creating content that is engaging and relevant to your target audience is key when it comes to content marketing. It is important to create content that is informative, helpful, and entertaining. It’s also important to keep your content up-to-date with the latest industry trends and news.

Measuring Success
Measuring the success of your content marketing efforts is important for understanding what works and what doesn’t. You can use analytics and metrics to measure the success of your content. Common metrics to measure include traffic to your website, engagement with your content, and leads generated from your content.

Benefits of Content Marketing
Content Marketing can be a powerful and effective marketing strategy. Here are some of the benefits:

  • Cost-Effective: Content marketing is more cost-effective than other forms of marketing.
  • Engagement: Content marketing can help you engage with your target audience.
  • Leads: Content can be used to generate leads.
  • Brand Awareness: Content can help you build your brand and develop a loyal following.
  • Thought Leadership: Content marketing can help you establish yourself as an industry expert.

Content marketing is an important part of any successful marketing strategy. It can be used to engage customers, establish thought leadership, and drive leads. With the right strategies and tactics in place, content marketing can help you create a successful marketing campaign.
9. Content Marketing Explained

10. Integrated Marketing Communication

is a concept that encourages companies to use a holistic approach to the overall marketing process, from developing a corporate identity to delivering a message to customers. The goal is to create a synergistic and consistent strategy across various marketing channels – including traditional, digital, and experiential – that adds measurable value to your campaigns.

1. Corporate Identity
Developing a corporate identity is the first step in creating a cohesive brand and reinforcing brand loyalty. It’s important to create a unified representation of your products and services, from the written word, to visual aspects like a logo and design, to a catchphrase or slogan.

2. Adaptive Messaging
Creating a message that appeals to customers is also extremely important when creating a cohesive marketing message. Adaptive messaging means understanding the customers you’re trying to reach and delivering tailored content in order to gain their trust and attention. This includes identifying the problem or opportunity that resonates with the customer, and crafting a message that reflects their needs.

3. Online Presence
Having an online presence is essential for businesses of all sizes. Whether it’s a website, a branded presence on social media or a blog, it’s important to leverage the reach of the internet to get your message out and increase awareness.

4. Strategies
When it comes to , it’s important to create a unified strategy across multiple channels. This includes both online and offline tactics like direct mail, digital advertising, email, public relations, content marketing, event marketing and more.

5. Measurement
Analytics are key to understanding the impact of your efforts. Using tools like web analytics, social media analytics and customer segmentation, you can monitor and measure the success of your campaigns to see what’s working, what’s not and adjust your strategy accordingly.

6. Personalization
Personalization is key in today’s digital world. Technology and advancements in data management have made it possible to customize messages for different audiences, delivering content that’s tailored to their individual needs and interests.

7. Experiential Marketing
Experiential marketing is an important component of . By offering customers tangible experiences that they can interact with and become involved in, brands can create an emotional connection that has a long lasting impact.

11. The Role of Digital Marketing

Digital marketing is the practice of leveraging web-based channels to spread a message about a company’s brand, products, or services to its potential customers. In the past decade, digital marketing has become critical for the success of any business that wishes to remain competitive in the market.

Benefits of Digital Marketing

  • Increase in Visitors: Digital marketing strategies will help you to reach a larger audience and draw more visitors to your website. As your website’s visibility increases, so does the likelihood of potential customers finding your business and becoming loyal customers.
  • Cost Efficiency: Traditional advertising channels, such as TV, radio, and newspapers, tend to be expensive. Digital marketing provides a cost-efficient way to reach your target market. It allows you to reach your ideal audience without breaking the bank.
  • Better ROI: Since digital marketing campaigns help you reach your desired audience, you can expect better returns on your investments. Digital marketing can help you track and measure your efforts to ensure that you’re getting the most bang for your buck.
  • Real-Time Results: With digital marketing, you can track and measure your campaigns and results in real time. This allows you to make necessary changes and improve your campaigns based on the data.
  • Builds Awareness: Digital marketing can help to build awareness of your brand and what it has to offer. With the right digital marketing strategies in place, you can build trust with customers and establish yourself as an authority in your niche.

Digital marketing is essential for any business in the current era. Businesses need to make use of digital marketing strategies to ensure that their message is reaching their target market, and to ensure that they remain competitive in the modern digital landscape.

At its core, digital marketing is a form of advertising which uses digital technology to reach potential customers in new, efficient, and cost-effective ways. In the past few years, digital marketing has quickly become one of the most important tools for businesses that want to be successful.

In order to maximize the success of any digital marketing campaign, businesses need to plan their strategies and tactics wisely. Doing so will help them ensure that they aren’t wasting time and money on campaigns that won’t yield results.

From utilizing social media platforms to build brand awareness and trust, to running targeted PPC campaigns and SEO optimization initiatives, there are dozens of strategies that businesses can use to reach their desired audience.

Once businesses have determined which strategies and tactics are likely to be the most effective for their individual goals, they can start to build their digital marketing campaigns with the goal of gaining maximum conversions. With careful implementation and tracking, businesses can expect to see a high return on their digital marketing investments.

12. What Is A/B Testing?

A/B testing (also known as split testing) is a methodology of comparing two versions of a web page or app against each other to determine which one performs better. This comparison is often done with a focus on optimizing user engagement, website conversion rate, or other business goals.

Typically, when implementing A/B testing, two versions of a page or app will be created. One is the ‘control’ (or ‘A’) version, which is the original, and the other is the ‘variation’ (or ‘B’) version, which includes changes that are being tested. Then, users are randomly presented with either version or in some cases, both.

A/B testing involves running a series of experiments that measure visitors’ interactions with various page elements. It allows marketers and designers to test how changes to copy, layout, content, images, and more can affect the effectiveness of their site and make more informed decisions as to which version better serves the users.

A/B Testing Process:

  • Define a goal (e.g. increase sales, sign ups, or number of downloads)
  • Identify which parts of the website are doing well and which are not performing optimally
  • Come up with a hypothesis regarding how to improve the website (e.g. more engaging call to action)
  • Create multiple variations for A/B testing
  • Design the experiment and decide on sample size
  • Test the experiment alongside an existing version
  • Analyze the data and decide which variation performed best
  • Implement the winning variation to optimize performance

Although the methodology of A/B testing is not new, it has seen an increased popularity in recent years as digital marketers and companies looking to improve their online presence are realizing the potential impact it can have on their business. With the help of A/B testing, marketers can continually optimize their website and app experience to boost engagement, conversions, and revenue.

13. Writing Effective Copy

1. Think of the Reader
When you’re writing copy, it’s important to have your reader in mind. Think about who they are, what their needs and questions might be, and what action you want them to take. Having this information before you start writing will inform the tone and structure of your copy and make it more effective.

2. Keep it Clear
Your copy needs to be easy to digest. Avoid lengthy sentences, complex words, or jargon. Keep expectations realistic by outlining what you’re offering and what’s expected from the reader. Use clear labels for buttons and other user interfaces. This will help readers understand your message and make them more likely to take action.

3. Be Concise
Brevity is a key element when crafting effective copy. When ways to say things simply and directly and avoid overlong explanations. You want to make sure your message gets across without distracting the reader from the main point.

4. Tell a Story
Including storytelling elements can be a powerful way to engage with readers and promote action. Paint a vivid picture for your readers and focus on customer benefits, real-world applications, and emotional motivation. This will help them become emotionally connected to your message and will get them more invested in taking action.

5. Align with Your Brand
Take into consideration your brand’s voice, style, and values when writing copy. Your language, visuals, and overall presentation should tie in with your brand to communicate a unified message. Stay consistent so readers recognize and remember your brand.

6. Optimize for Search Engines
Include relevant keywords in your copy to help optimize your website for search engines. This will increase your website’s visibility on search engine result pages and draw more organic traffic. Keep keywords in context and focus on appealing to readers instead of just relying on search engines.

7. Test and Measure Your Copy
Make sure your copy is working as expected by testing and measuring it. Test different versions of your copy to see which version resonates more with your readers. Then measure your copy by tracking how often users follow the call-to-action and make sure it’s performing well. This will keep your copy effective and up to date.

14. Connecting with Your Audience

It should be noted that the number one rule for is to let them know that you’re talking directly to them. They need to feel like they truly matter to you, and that their opinion and contribution counts. Here are a few key approaches for making sure your audience feels included and respected:

  • Engage in real-time conversation – Have interactive discussions with your audience and don’t be afraid to ask questions. People will be more likely to engage with your content if you invite and encourage their participation.
  • Break down complex topics – Make sure your content is accessible and understandable. The best way to do this is to use clear language and well-structured content. This will ensure that everyone can enjoy understanding the message or idea you are delivering.
  • Don’t be too promotional – When creating content, always strive to share something meaningful and helpful. Try to stay away from simply “pushing” your product or service – it’s much better to build relationships with your audience first.

It’s also very important to be consistent in your approach and message. This means delivering content on a regular basis, and sticking to topics or ideas that resonate with your target audience. This will help you to become a recognizable and trusted source.

Another cornerstone of good content is the tone you use. It should be consistent with your brand, and be engaging but non-intimidating. Your audience will appreciate it if they understand that you’re only trying to inform them, and are not trying to pressure them to buy something or take a specific action.

Above all, be sure to listen to the feedback from your audience. This is an important part of building trust, as it shows that you are paying attention and willing to learn from their input. If there’s something they don’t understand, be sure to explain it in a way that’s easy to follow. And if your audience does have suggestions for improvement, take them into consideration and act on them as soon as possible.

By following these strategies, you can truly reach out to your audience and form a strong connection. Everyone will appreciate that you genuinely care about their opinion, and help to bridge the gap between you and them.

15. Measuring the Impact of Your Marketing Efforts

Once you have officially launched your marketing campaigns, it is important to be able to measure the success of your efforts. Measuring the impact of marketing campaigns allows you to identify strategies that yield the best results so that you can focus on those areas and use them to drive further growth for your business. Here are some tips for :

  • Analyze Website/Social Metrics: Use web analytics or social analytics tools to track measurements such as visits, page views, clicks, likes and shares. This will give you valuable insights into how users are responding to your marketing efforts and what needs to be improved.
  • Incorporate A/B Testing: A/B testing allows you to test different versions of your marketing campaigns to see which one yields better results. This will help you identify the most successful elements of your campaigns before you roll them out to the general public.
  • Collect User Feedback: Surveys are a great way to collect feedback from users about your campaigns. This will allow you to gain valuable insights into what customers like and don’t like about your campaigns and help you make improvements for future efforts.
  • Evaluate Your ROI: It’s important to track the return on investment (ROI) of your marketing efforts. Calculate the costs of the campaigns against the revenue that they generate to see how well they are performing.
  • Monitor Your Competitors: Keep an eye on your competitors to see what strategies they are using and how well their campaigns are performing. This will help you identify where your campaigns may be lacking and how you can improve them.
  • Collect Sales Data: Monitor sales data related to your campaigns to get an accurate picture of how successful they are. Track the number of leads and conversions that your campaigns generate to measure its impact.

    By , you can get a better understanding of how successful your campaigns are and use that information to make adjustments and improve future efforts. This will help you maximize the return on investment for your marketing efforts and ensure that your campaigns are as effective as possible.

    Questions & Answers

    Q: What is marketing?
    A: Marketing is the process of developing, advertising and distributing products or services by identifying the needs and wants of a target market group or groups and responding to those needs and wants with a suitable product or service.

    Q: What are the benefits of marketing?
    A: Marketing helps businesses to build awareness and brand recognition, understand their target audience, communicate their value proposition, and ultimately generate sales. It can also help them to keep track of customer preferences and trends, refine their products or services, and even gain competitive insights.

    Q: What are the components of modern marketing?
    A: The components of modern marketing include market research, product and pricing strategy, communication and promotions strategy, promotion channels, customer service, and marketing analysis. Market research involves gathering customer feedback and market insights to gain a better understanding of target audience needs and preferences. Product and pricing strategy includes selecting and pricing products or services to be competitive and attractive to customers. Communications and promotions strategy involves creating marketing campaigns such as online ads, email, and other media to get customers to interact with the business. Promotion channels are venues for distributing a company’s message such as social media, radio, billboards, and others. Customer service is the provision of help to customers to solve their problems or provide information they may need. Lastly, marketing analysis is the process of evaluating the success of marketing campaigns, and making corrections or changes as necessary.

    When it comes to understanding marketing, it helps to look beyond the jargon and see the key role it plays in the success of any business. Whether your goal is to create brand loyalty, drive sales, or affect customer behavior, having a strong marketing strategy in place can make the difference between success and failure. When done right, marketing can work wonders for your business.

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